Wood Consulting
woodconsultingllc.net Get the book

Door-to-door sales · The Protector Method

Solar Doesn't Sell Itself

They have to buy you first

You knock forty doors to earn one kitchen table, and too many of them end with "let me think about it." This book is the words for that moment: twenty-five closes with the exact lines for PPA, loan and cash, the follow-up system that turns "not now" into next month's sale, and the field chapter on working an area so the table happens more often. Written on the doors by someone still knocking them.

Paperback, $29.99 on Lulu PDF, $29 instant download

Written for solar. Works for any niche.

Not sure yet? Read the first section free before you spend a dollar. Revised edition, September 2026. 104 pages.

Solar Doesn't Sell Itself, They Have to Buy You First, by Aryen Wood. Front cover: a black door with a brass knocker, gold light from below.
  • 7
    Years in solar
  • 15
    Years of leadership
  • 42
    State markets
  • 1,000s
    Reps trained

What's inside

Walk away from fewer kitchen tables with nothing.

Most reps lead with panels, savings and incentives, and the homeowner hears a pitch. The Protector Method earns the trust first, so the numbers land on someone who is listening. Each close is the exact words, when to use them, and what the homeowner is really saying when they object, so it transfers to your voice, not mine. Five sections, twenty-five closes, in the order you meet them at the door.

  1. 01

    They're Not Ready to Trust You Yet

    The Assumptive, Research, Realtor, Have You Seen Enough, Take Away and Spouse closes. The section that opens with a farm in Ohio and an 18-kilowatt lesson.

  2. 02

    It's About the Money. Or Is It?

    Budget, Debt, Price Match, Reduction and Too Expensive. What the homeowner is actually saying when they say the number.

  3. 03

    The Clock Isn't the Problem

    Sleep On It, Think About It, Urgency, We're Moving, While You Wait. Time objections and the words that respect them without folding.

  4. 04

    The Logic Play

    Ben Franklin, Technology, Hypothetical, Justification, Too Old. For the homeowner who needs to reason their way to yes.

  5. 05

    The Kill Shot

    Worst Case Scenario, the Take Away and Urgency kill shots, Your New System, Have You Seen Enough. The last honest question before you leave.

Also

In the Field: before you knock, read the room, work the area. Not Every Customer is a Today Customer, the follow-up system. It All Starts With a Close. A five-page field cheat sheet you can photograph and keep on your phone.

Is this for you?

You did everything right. They still said no.

If you knock doors for a living, you already know the pitch is not the problem. What happens before it is. This was built for that.

  • Solar reps who want to close more without being pushy
  • Door-to-door canvassers who need a framework that holds up at the door
  • Sales managers building a team culture of trust-based selling
  • Home services pros crossing over into solar
  • Anyone tired of "overcoming objections" and ready to eliminate them
  • Owners who sell, and know the close starts before the pitch

I wrote it for solar. The closes work at any door: water, roofing, HVAC, batteries, generators, any home service. The objection is the same. Only the product changes.

Read the first section free

A page from the book, before you spend a dollar

SECTION 01 · THEY'RE NOT READY TO TRUST YOU YET24

I want to tell you about a farm in Ohio. This wasn't my first year. This was two years ago.

I've been knocking doors in solar for seven years. Fifteen years of leadership before that. Military, management, building teams. I've closed deals in four states, built a remote org that became the top dealer in its market, and written the book you're currently holding. And I still drove away from a working farm in Ohio with an 18-kilowatt hole in my day because I got comfortable.

The homeowner was an older gentleman. Big property, working farm, power bill that made your eyes water. Everything lined up. Good guy, easy conversation. We spent almost three hours together talking through it. The numbers made sense. The product was right for him. By hour two I was already doing the math in my head.

Then he said no.

Not 'let me think about it.' Not 'I need to run it by someone.' Just no.

I didn't handle it well. I stood there confused, probably said something I shouldn't have, and did the walk of shame back to my car.

It took me the drive to the next street to figure out what happened. I had assumed the deal was done. Somewhere in that second hour, when I stopped being curious about him and started being certain about the outcome, I skipped the steps. I never walked him through the actual decision. Never slowed down to explain what he was signing, what it meant for his property, what happened if something went wrong. I got comfortable. He

Get the book, read what happened next

That is one page of 104. If it does not sound like the doors you knock, keep your money. If it does, the rest is below.

Aryen Wood

About the author

Aryen Wood

CEO, Wood Consulting LLC · Creator of The Protector Method

Aryen Wood is a U.S. Navy veteran, husband to an Air Force veteran, and father of four. He spent eight years as a Navy electrician on nuclear submarines and Navy vessels, on systems most people never see. When he left the service he didn't walk into sales. He fell into it out of need, and found out he was built for it.

Fifteen years of leadership, seven of them in solar, helping companies across the country fix how they sell and how they install. Not because he's a natural-born closer, but because he's an honest person who isn't afraid to fire a customer and will never sell someone something that will hurt them. That mindset became The Protector Method: the customer feels heard and protected, not pitched.

1,000s of reps, 42 different state markets, 7 years in solar, 15 years of leadership.

He built Wood Consulting LLC not because the path was clear but because someone told him he couldn't.

That's usually enough.

Wood Consulting, Home and Business Solutions, Water | Solar | Consulting

The company behind the book

Wood Consulting LLC

WC Water|WC Solar|WC Consulting

Website
woodconsultingllc.net
Email
info@woodconsultingllc.net
Phone
(315) 221-4857

Wood Consulting LLC is a platform for selling what goes on a home or a business: solar, water, roofs, HVAC, batteries, generators. One principle: serve the customer. The business takes care of itself from there.

Founded in Watertown, New York. WC Solar and WC Water are the consumer-facing divisions. WC Consulting builds the systems small businesses run on. Behind it is one machine: the WC App, this playbook, the pay, and a vetted install and financing network. So when a rep knocks any door, there is a company behind them that answers the phone.

Solar Doesn't Sell Itself is the first published title under the Wood Consulting brand. Written because the industry needed a training resource that treated sales reps like professionals and homeowners like people.

Get your copy

One missed close pays for this book a hundred times over.

One missed close is $3,000 to $8,000 in commission. The book is $30. Read one close tonight and use it on tomorrow's first no. Paperback if you want it in the truck, PDF if you want it tonight. Not sure? Read the first section free, then decide.

Paperback
$29.99
  • 6 x 9 trade paperback, 104 pages
  • Printed and shipped by Lulu
  • The one you hand to a new rep
Order the paperback
PDF
$29
  • Instant download, read it tonight
  • Same 104 pages, on your phone at the door
  • One-time purchase, yours to keep
Buy the PDF

The cost of waiting

Every season you sell without a system is another season of "let me think about it." The words in this book take one evening to read and one week per close to own. Start with the close you lost last. Not sure yet? Read the first section free.

Paperback $29.99 PDF $29