WC CONSULTING · GROWTH
You have the pieces. We are the glue.
We are the tough truth nobody wants to hear. Tell us what is not working, we look at it from the outside, and then we build and run the fix.
The website, the lead follow-up, the phone after hours, the app your team works from, and the install desk. For operators with crews and quotas, in any trade.
01 //HOW IT WORKS
It starts with what is not working.
Almost nothing that breaks an operation is the selling. It is hiring, paying people right and on time, knowing what is really in the pipeline, and somebody answering the phone the day a job goes sideways. We learned that on our own door-to-door teams, the unforgiving version: high turnover, people across states, most of them owed money.
01
You tell us what falls through.
What you sell, how many people sell it, and where it breaks. A conversation, not a pitch deck.
02
We tell you the tough truth.
From the outside, with no reason to flatter you: what is broken, what is fine, and what is not worth fixing yet. We have run these systems on our own companies, so we know the difference.
03
We build it.
The same systems we run on our own teams, set up for your business and your tools.
04
We keep it running.
One check-in a month: what booked, what did not, what drifted. Systems rot without an operator, so the ops are part of the deal, not a handoff.
02 //WHAT WE BUILD AND RUN
Doors are the easy part. The org around them is where teams die.
Getting and keeping the customer
Websites and funnels that book work.
Not brochures. Pages that capture the lead, match the ad that sent the visitor, and give them a real next step. Ours, the water company's, the book's, clients'.
Lead capture wired to the CRM and the calendar.
Every form on every page lands in one CRM, a booking assistant follows up within minutes at any hour, and the job is created in the field tool when the lead moves stage. No retyping.
A phone that gets answered after hours.
An AI trained on your facts only, answering customers and reps from your site and handing off to a person when it should.
An install desk that keeps moving.
Status sweeps that do the daily project work inside platforms with no API, so the deal sold in June is not still waiting on a signature in August.
Running the team
Recruiting that fills itself.
A recruiting page with a fit list, an application that takes two minutes, and a person who calls within two business days. Built for WC, cloned for you.
Onboarding in the app, not a group chat.
A new rep opens the WC App on day one with the playbook, the coach and the pay math inside. Training runs at their pace and the manager can see who finished it.
Pay math nobody argues about.
Every deal computes its own commission from its own inputs, visible to the rep before it is sold and every payday after.
Manager tools that end the argument.
Live board, territory map, pipeline, activity, and the one number the owner needs each morning. Who produced, who got paid, who needs a ride-along.
Training built from the book.
The Protector Method, taught the way we teach our own reps: serve the customer, tell the truth, ask for the yes.
The WC App, in your name.
Board, map, coach, pipeline and pay math for every rep on day one, under your brand.
03 //WHO IT IS FOR
If your people already sell it, we can almost always run the operations behind it.
Install companies, service businesses and franchise groups. One rule: it has to be something you would sell to your own mother.
- Solar
- Water filtration
- Roofing
- HVAC
- Batteries and generators
- Pest control
- Windows and siding
- Home security
- Fiber and internet
- Lawn and gutters
- Real estate
- Your product
04 //PROOF
Built on our own companies first.
- Honest Water by WC
Our water company's site, rebuilt in July 2026: new homepage, a quote funnel that lands every lead in one CRM, a booking assistant that follows up on form leads, conversion tracking wired end to end, and jobs created in the field-service tool automatically when a lead moves stage.
- PCS Homes
A Fort Drum real estate resource site, overhauled in August 2026: dead request forms fixed, fictional testimonials replaced with the agent's real Zillow reviews, page weight cut from 14 MB to under 3 MB, and a spouse-first content hub the competition does not have.
- A solar installer's project desk
Their project-management platform has no API. We built a scheduled sweep that does the daily status work anyway, on a Mac in the office, without a single manual click.
- This site
Bishop, the AI in the corner of every page, answers questions from a controlled set of facts and hands off to a phone number. That is the product.
- The book
Solar Doesn't Sell Itself launched with its own landing page, instant PDF delivery, and the same follow-up systems we build for clients.
05 //HOW WE DID IT
We started before AI. That is why we know where it belongs.
In 2020 the system was a spreadsheet, a phone, and the habit of calling people back. Every system on this page ran by hand first, on our own doors. So we know which parts a machine can carry and which parts still need a person. Bishop is the piece that answers at 8pm. Ask it something.
I'm Bishop, WC's AI. Ask me what you can sell through WC, how reps get paid, or where we operate.
Try: · ·
06 //TALK IT THROUGH